Coming in 2014-15

Snow Valley is pleased to announce some very exciting projects that will be taking place at our facility this year. These projects, which are identified in the Club’s City of Edmonton-approved 10-Year Master Plan, will improve and enhance the experience of all users of our winter ski facility, the Rainbow Valley Campground and Whitemud Park.

New BuildingThis fall, we will begin construction on our new multi-use Rainbow Valley Campground office building, which will replace the existing building. This beautiful 2-storey structure will house the new Rainbow Valley Campground registration office as well as additional office and meeting space for Snow Valley Ski Club and the Snow Valley Racing Association. Construction is slated to be completed this spring and the building will be open to the public in time for the 2015 camping season.

Additionally, the City of Edmonton in partnership with Snow Valley will be installing a new traffic light at the entrance to our access road (119 street and Rainbow Valley road) during the fall of 2014. This improvement will increase safety and make it much easier for our guests and all users of Whitemud Park to get in and out of the facility.

Keep your eyes out for news on more exciting capital projects at Snow Valley, including our planned Summer Adventure Activity Area, coming in the summer of 2017!


Tent Event Kicks off Final Week to Save 15%

A monstrous turn out to our 5th Annual Tent Event last Sunday!  Thanks to all who came as well as the shops and resorts that let us celebrate the kick off to another season at Snow Valley.

While August keeps many of us busy landscaping and cutting lawns and enjoying the heat, it’s also the time to begin preparations for the alpine season.  Snow Valley’s eStore is now up and running. Please note Chrome and Firefox web browsers work the best.  Internet Explorer seems to have issues.

Guest Services will be open at the lodge all this week from 4pm to 7pm until Friday, August 29th.  Saturday and Sunday they will be open 10 am to 4pm.  All this time you will be able to save 15% on your season pass!

After Sunday, though….only 10%!



Off to a GREAT Start…sort of

You may not have even noticed but our much bally-hoo’d new eStore neither ‘bally’d’ nor ‘hoo’d’ upon launching last week.  We were able to switch back to the old (current) system so that Season Passes are available for purchase at a 15% discount until the end of August.  What a great start! Continue reading


A New Hope (Tent Event: Aug 24)

The 2014-15 Snow Valley ski and snowboard season is just around the corner and we are so happy …to anticipate …the …snow. Ouch. That was hard. No kidding, it’s summer and we’re all wearing shorts wishing we could be stepping into a pair of skis and riding up the quad.

In the meantime, what have you been up to? Camping? Travelling? Going to the beach? Landscaping?

By the time September rolls around though we’ll all be watching the sky. Going to the storage area to see where those ski boots you bought last year.  Checking to see if the kids boots still fit.  Asking why your ski pants don’t fit anymore…  October will be the realization that Ski SWAP is coming up fast and there’s stuff you need to get out of that basement. Then it’s November!

Before you do any of that, you may want to consider a Season’s Pass.  On line sales begin August 1, you will save 15% on your purchase before the 31st and Guest Services will be open the final week of August (which by the way will feature, once again, our Annual Tent Event on August 24th from 10a to 4p …mark that down).

So keep digging, walking, running, painting, travelling, boating, biking, reading, what ever it is you’re doing and keep in mind that the 2014-15 season is on the way and a new hope.

Snow is on the way in 110 days.




Snow Valley E-news and Canada’s Anti Spam Legislation

It wasn’t all that long ago that our email folders were filled with “spam”, “junk” and other strange messages.  As of July 1st,  that should all come to an end .  Or at least slow down…a lot.


On July 1st 2014, Canada’s new Anti Spam Legislation (click here for the real – and incredibly long – name) comes into effect.  It’s actually an amendment to four other pieces of legislation that cover the business of electronic communications and how you use them.  Snow Valley Ski Club is ready.

Consent (I Want You to E-mail Me)

You may have already received, recently, a notice to update your profile.   The reason we asked you to “update” your profile was to specifically fill in the “Date of Update (Consent)” field.
Whenever you give your email address now, businesses must let you “Opt In” to receive emails, or special offers, etc.  Otherwise, you would be getting a lot more “junk” in your “junk folder”.  It’s more work on our end, but we are just fine with doing more work to ensure you get what you want.

Content (I Want You to Email Me Information)

The Act also ensures that we only send you information you “Opted In” for: Information about what’s happening at Snow Valley Ski Club.

Unsubscribe (I No Longer Want the Information)

Since we use “MailChimp” to send out the Snow Valley E-news, our subscribers know they can “unsubscribe” at any time. The “Unsubscribe” function has always been located in the footer (bottom) of every E-news sent out and it is a very important part of CASL.  It lets the subscriber change their mind at any time, and cancel their subscription in a timely fashion and at no cost to them.  “A Timely Fashion” in this case means “Right Now”.

Consent + Appropriate/Expected Content + Unsubscribe Mechanism = CASL

If you do not update your profile, Snow Valley at least, will be deleting those profiles that are not updated by July 15th.  If we delete someone by accident, they can simply sign up again on the website or when they purchase their season’s pass, they can Opt In again at that point, too.  Our list may get smaller but it will be a more effective way for us to reach those who want to learn what’s going on down below the Rainbow Valley Bridge at Snow Valley.

Still Confused?  Here’s a link to the web page that will tell you EVERYTHING:

Tim Dea, Marketing & Communications Manager
Snow Valley Ski Club/Rainbow Valley Campground


Skis & Tees #10: A Great Day for Golf!

The weather broke just at the right time as 68 golfers hit the pristine links of Jagare Ridge Golf Course on Friday May 30th to play in Snow Valley’s Skis & Tees Charity Golf Tournament.  Presented by Western Buick GMC, the tournament and accompanying Silent Auction are the major fund raisers for our Community Initiative Program (CIP).  The program ensures new Canadians and disadvantaged youth have an opportunity to hit the slopes and enjoy one our great winter activities.

We would like to thank all the generous sponsors and suppliers who provided the fun activities, food and beverages, and auction items that helped us continue the important work of the Community Initiatives Program

Thank you!


Skis & Tees Registration OPEN!

Join us on May 30 for a great day on the links at Jagare Ridge Golf Course for our 10th Annual Skis & Tees Charity Golf Tournament.  It’s all in support of our Community Initiatives Program (CIP).  The CIP is dedicated to bringing disadvantaged youth and new Canadians to Snow Valley and providing them with lessons, rentals and lift tickets.

We’ll play 18 holes after a quick breakfast, followed by a BBQ Steak lunch with Silent/Live Auction in the Club House.  That’s right, everything is at Jagare Ridge.  Register now!

Registration powered by RegOnline



CIP Draw Winner from Edmonton

Congratulations to Will Dempsey of Edmonton who bought a $2 ticket and won a brand new Viking Tent Trailer (and hitch if he needs one) valued at $10,000!

The raffle not only provided one more camper with an excellent get up and go unit, it raised awareness of the Community Initiatives Program here at Snow Valley.

The Community Initiatives Program provides disadvantaged youth and new Canadians a chance to try skiing and snow boarding at no cost to them.  It’s an opportunity not only grow the sport but introduce people to a great winter activity the whole family can enjoy


Big Success at Big Hit presented by Elan!

Despite the bitter cold temperatures, 57 participants braved the weather to show their stuff in the Skiers Sportshop Terrain Park at Snow Valley.  The wind held off and skiers and snowboards in two age divisions demonstrated their tricks and jumps to an appreciative crowd of friends, family and sponsors on a brilliant sunny day.

“Bullet proof” conditions were the rule of the day thanks to Snow Valley’s Park Crew.  They worked diligently throughout the week to rebuild and groom the entire park.

Congratulations to all winners: (See Photos from the Gallery: Click here)

13-14 Male Ski: #1 Jeremy Oestreicher, #2 Ryan Fonseca, 13-14 Male SB: #1 Braeden Chodzicki, #2 Taevis Kadalka,

13-14 Female Ski: Kayla Dalke, 13-14 Female SB:  Emma Yerichuk

15-17 Male Ski: #1 Maxx Connelly, #2 Danny Ogurian, 15-17 Male SB: #1 Nathan Roy, #2 Keaton Chalifoux

13-17 Best Crash: Lucas Robertson, 15-17 Female Ski: Elena Paskevich

18+ Male Ski: #1 Jerritt Goshko, #2 Chris Boggs

18+ Male SB: #1 Jacob Mortenson, #2 Daryl Rolof

18+ Female SB: #1 Ali Juneau-Hughes, #2 Dawn Yanor, #3 Lasha Markowski, #4 Seetrah Ramadan

18+ Best Crash: Seetrah Ramadan

Thanks to all our Sponsors: Snow Rider, Billabong, Blank Skate & Snowboard Shop, Blizzard, Boston Pizza, CITY TV, Coal, Kombi, Magic Bus, Nordica, Rossignol, Salomon, Scott, Smith Optics, United Cycle, U of A Brain’s Awareness Movement, and Von Zipper.