It wasn’t all that long ago that our email folders were filled with “spam”, “junk” and other strange messages. As of July 1st, that should all come to an end . Or at least slow down…a lot.
On July 1st 2014, Canada’s new Anti Spam Legislation (click here for the real – and incredibly long – name) comes into effect. It’s actually an amendment to four other pieces of legislation that cover the business of electronic communications and how you use them. Snow Valley Ski Club is ready.
Consent (I Want You to E-mail Me)
You may have already received, recently, a notice to update your profile. The reason we asked you to “update” your profile was to specifically fill in the “Date of Update (Consent)” field.
Whenever you give your email address now, businesses must let you “Opt In” to receive emails, or special offers, etc. Otherwise, you would be getting a lot more “junk” in your “junk folder”. It’s more work on our end, but we are just fine with doing more work to ensure you get what you want.
Content (I Want You to Email Me Information)
The Act also ensures that we only send you information you “Opted In” for: Information about what’s happening at Snow Valley Ski Club.
Unsubscribe (I No Longer Want the Information)
Since we use “MailChimp” to send out the Snow Valley E-news, our subscribers know they can “unsubscribe” at any time. The “Unsubscribe” function has always been located in the footer (bottom) of every E-news sent out and it is a very important part of CASL. It lets the subscriber change their mind at any time, and cancel their subscription in a timely fashion and at no cost to them. “A Timely Fashion” in this case means “Right Now”.
Consent + Appropriate/Expected Content + Unsubscribe Mechanism = CASL
If you do not update your profile, Snow Valley at least, will be deleting those profiles that are not updated by July 15th. If we delete someone by accident, they can simply sign up again on the website or when they purchase their season’s pass, they can Opt In again at that point, too. Our list may get smaller but it will be a more effective way for us to reach those who want to learn what’s going on down below the Rainbow Valley Bridge at Snow Valley.
Still Confused? Here’s a link to the web page that will tell you EVERYTHING: http://fightspam.gc.ca/eic/site/030.nsf/eng/home
Tim Dea, Marketing & Communications Manager
Snow Valley Ski Club/Rainbow Valley Campground