{"id":2365,"date":"2018-08-02T10:48:24","date_gmt":"2018-08-02T16:48:24","guid":{"rendered":"http:\/\/www.snowvalley.ca\/ski-hill\/blog\/?p=2365"},"modified":"2018-08-02T10:58:55","modified_gmt":"2018-08-02T16:58:55","slug":"grrl-power","status":"publish","type":"post","link":"https:\/\/www.snowvalley.ca\/ski-hill\/blog\/grrl-power\/","title":{"rendered":"GRRL POWER"},"content":{"rendered":"
\n

Why Teenage Girls Aren’t on the Slopes<\/h1>\n
Written by Sally Johnstone and James Chung, Reach Advisors for Ski Area Management Magazine, January 2007. Originally Titled: “Teenage girls don’t make up a big chunk of business-but they could”.<\/em><\/div>\n<\/div>\n
\n
\n

\u201cI just don\u2019t know why more teenage girls don\u2019t go to the slopes,\u201d says Diana Tom, a teen rider from Pasadena, Calif. \u201cThere are sooo many hot guys there.\u201d<\/p>\n

<\/p>\n

 <\/p>\n

Diana was one of many participants in a recent survey who commented upon the lack of participation among their peers. Fortunately, it\u2019s not because of a lack of interest, as the survey found that teen girls who ski and ride view the sport every bit as cool as the guys. So why aren\u2019t teen girls buying more lift tickets and passes, and what can resorts do about it?<\/p>\n

\"Snow<\/a>
Popular grass roots event at Snow Valley this season, ‘A Girls Gathering’ featuring female freestyle athletes teaching and mentoring other girls who want to learn and be a part of the community<\/figcaption><\/figure>\n

Teenagers can seem like a separate species to marketers long out of high school, and can be even more of a puzzle if you don\u2019t have a teenage daughter\u2014or even if you do. But in the process of deciphering the comments from the teen girls participating in the survey, it was clear that they love skiing and riding for the exact same reasons that the rest of us love the sport.
\nNot only do they love the sport for the same reasons, they also have a burning desire to participate more frequently. Of the teen girls in the survey, 82 percent report that they intend to increase their time skiing and riding in upcoming seasons. And they\u2019re loyal, too: two-thirds of them have a favorite mountain they return to again and again. The desire is clearly there; but even so, teen girls don\u2019t come out to resorts in anywhere near the same numbers as boys.<\/p>\n

THE ORIGINS OF THE GENDER GAP<\/h2>\n

The gender gap between boys and girls occurs only after they hit the teen years. As pre-teens, boys and girls are almost equally likely to ski and ride. In the teen years, ski resorts see the biggest increase in participation of any age cohort\u2014but boys\u2019 participation increases at twice the rate of girls.<\/p>\n

Read the complete article at SAM, Ski Area Management magazine, by visiting THIS LINK<\/a><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Why Teenage Girls Aren’t on the Slopes Written by Sally Johnstone and James Chung, Reach Advisors for Ski Area Management Magazine, January 2007. Originally Titled: “Teenage girls don’t make up a big chunk of business-but they could”. \u201cI just don\u2019t know why more teenage girls don\u2019t go to the slopes,\u201d says Diana Tom, a teen rider […]<\/p>\n","protected":false},"author":2,"featured_media":2368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,7],"tags":[244,78,241,240,239,6,242,243,109,245,246],"class_list":["post-2365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-snow-valley-ski-club-2","tag-freestyle","tag-freestyle-event","tag-grrl-power","tag-sam","tag-ski-area-management","tag-snow-valley-ski-club","tag-teen-skiers","tag-teen-snowboarders","tag-yeg","tag-yegski","tag-yegsnb"],"yoast_head":"\nGRRL POWER - 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